Act like nothing's wrong

[peteryoung]

Making Light has a rather interesting take on the new Pepsi logo.

It's not hard to see why one of the most iconic American companies is now seeking to rebrand itself, at a time when the current worldwide attitude to America Inc. might be summed up in the acronym FOAD. And it won't surprise me if we see more of this kind of reinvention in the months to come.

Comments

[dyfferent.livejournal.com]

I think it's part of the trend of all companies making their logos look Web 2.0.

It looks like an emoticon, which it's supposed to.

[randy-byers.livejournal.com]

Inspired by Obama’s Message? Pull Out Your Wallet (NYTimes article)